At the close of last year, there was a brand new change in one of America’s largest and oldest companies that is always booming with business. That’s right. McDonalds. Most people don’t know of this revolution, but McDonalds had chosen select restaurants to feature a “Build Your Burger” electronic tablet menu. Opinions have been split about whether or not this is a good idea. On one hand, the service gives the customer nearly endless choices, but on the other, it strays from McDonalds already perfected menu, so why tamper with it?
Everyone has had those moments, standing on line, finally asked to give your order, but then, you become unsure of yourself, blindsided by the copious amount of options. So, you head into a black vortex of questioning every decision you’ve ever made- ever! Soon, the line piles up and a socially awkward, crippling disaster, has been created. You go home and don’t leave your room until you’ve grown one of those beards that are long enough to double as a comb over on the top of your head. You tell yourself that you’re just being one of those Tumblr people, but the truth is, you’ve forgotten what the outside of your house looks like. That is, until you look up yourself through Google maps and find a picture of yourself taking an outrageous mirror selfie. Don’t worry. We’ve all been there.
But I digress.
To me, the “Build Your Burger” device is, in a way, pointless. Yes, it’s a clever marketing ploy to invent the next “cool new thing”, but in reality, if a customer doesn’t want onions on his burger, he could just tell the cashier.
But, maybe you’re one of those individuals recovering from your socially crippling experience as detailed above, and have finally shaved your (“futuristic and functional”) beard. You go outside to McDonalds again after way too long and BAM!
Human confrontation. In that case, you’d much rather stare at a tablet menu than go through the trauma of all that again.
Feel free to comment if you’re for or against the “Build Your Burger” menu.