Deadpool, the long anticipated film starring Ryan Reynolds, was banned in China due to extreme violence and obscenity. For Fox, economically speaking, it would have been very expensive to cut scenes and remake the film in order to meet the demands of the Chinese market.
Before its release, it was unknown how the rating of the film would affect the box office overall. What was known, however, was that Disney, who bought Marvel in 2009, was taking a huge gamble. But given that Deadpool is a character geared toward more mature readers, (it features mature themes like abuse, sex, and extreme violence and goriness) the rating has turned worried parents against their enthusiastic kids who want to see it. Many underage children have seen PG-13 movies, but not many are permitted to see rated- R movies, so it was unclear how the film would be received upon opening.
But, Deadpool grossed 152.2 million dollars over the four day opening holiday weekend and has a strong chance of being the highest grossing Marvel movie ever produced. Judging by the numbers, the rating did not negatively impact ticket sales and may have even been a benefit.